We only do awesome
July 1, 2010
Last updated Aug. 23, 2010
What does Betafab do? We can do anything we set our minds to, but here are some of the things do really well:
We do product management strategy. We’ve been creating web-based products for fifteen years, products that have been an important part of people’s personal and professional lives. We want to help you create a strategy for successfully incorporating your products and services into your customers’ lives in a way that gets them dedicated to—and emotionally involved in—helping your product succeed.
We do the nerdy stuff for design shops. We’ve found that designers often get into a bind when their clients ask for on-page features that require more programming than $('.options').slideToggle(). That’s where we come in: Our twin loves of visual and technical excellence help us fit right in in a design studio.
On a related note, you may want to check out our widget repository, where we occasionally publish Javascript recipes for making the web a nicer place.
We implement content management systems. We’ve built custom systems based on mainstram web application development frameworks for clients, and we’ve implemented systems using WordPress and Drupal.
We do mobile web design and development. That’s over-simplifying: We do web application design and development, and an important part of the design process is thinking about in what contexts your users will be using your application. If it’s likely that they may want to use it from their phone or iPad or retinal implant, it better look good and work well in each of those situations.
We design ‘infographics’. Yes, people used to call these ‘diagrams’, but scientific research showed that while people aren’t impressed by diagrams, they go crazy for infographics. We especially like to design tools that automate the creation of infographics from dynamic data sets so you don’t have to pay us over and over to do essentially the same thing.
Also important is what we don’t do:
We don’t do Flash. We look forward to the day that the final introductory animation is removed from the last ill-conceived corporate web site.
We don’t do stupid things for money. You never know what’s going to work, but sometimes you know something isn’t going to work. We will not sign up to do a project that we believe is not in your best interests to pursue.
We don’t push a dogma or an ideology or a methodology. The world is complicated. We’re not going to subject you to a narrow, simple-minded worldview.